The PLDT Group’s total cellular subscriber base as at 31st December 2011 was 63.7 million subscribers, broken down as follows: Wireless subsidiary Smart Communications, Inc ("Smart”) had 27.1 million subscribers under its mainstream Smart brands, reflecting net additions of 1.4 million for 2011, while value brand Talk ‘N Text ended with 20.5 million subscribers as a result of 1.5 million net additions for the year. Smart subsidiary CURE’s Red Mobile brand had 1.4 million subscribers, while newly acquired Digitel had 14.7 million Sun Cellular subscribers. The Group’s combined postpaid cellular subscriber base now leads the market with 1.9 million at the end of 2011, 1.4 million of whom were with Sun Cellular. As of the end of February, our cellular subscriber base exceeded 65 million.
On the other hand, the Group’s combined broadband subscriber base increased by 45% from the end of 2010 to just over 2.9 million, representing net additions of 356,000 for the PLDT Group’s various broadband services. SmartBro, Smart Communications Inc.’s ("Smart”) wireless broadband service offered through its wholly-owned subsidiary Smart Broadband, Inc. - continued to expand as its wireless broadband subscriber base stood at over 1.6 million at the end of 2011, over 1.1 million of whom were on SmartBro’s prepaid service. Meanwhile, PLDT’s DSL subscribers increased by nearly 100,000 from the end of 2010, bringing the total subscriber base to over 742,000 at the end of 2011, while Digitel registered an additional 551,000 broadband subscribers.
For the fixed line business, the subscriber base grew to over 2.2 million at the end of 2011 from 1.8 million in 2010, reflecting 47,000 new PLDT subscribers and 296,000 Digitel subscribers.
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