Business owners know the value of having an online presence in driving sales. This is why it is important that they invest in putting out a website to draw the attention of potential customers.
But apart from that, it is also crucial to implement good search engine optimisation (SEO) practices on their portal. Why should entrepreneurs strive for this? For one, it is vital to rank well in search engines such as Bing, Google, and Yahoo because it gives a venture immediate visibility for its target audience.
So how exactly do search engines measure the worth of a business Web site? These is deemed through several ranking factors. What are these exactly? These are signals that determine whether the information provided by a website is exactly what users are looking for.
These may include content quality, keyword density, and social shares, just to name a few. The first two relate to the articles you put up in your portal. Search engines check whether users found the information presented useful through the amount of time they spend on the site.
Also, the number of times a term is repeated throughout the content is examined. If it occurs too much, then that serves as a demerit. But if it is spaced just right, then your page is rewarded.
Furthermore, shares on social networks are also checked. If the content is liked, shared, or retweeted lots of times, then that ushers in positive results on rankings.
If you want to read more on the topic, check out this blog post on 8 Vital SEO Factors for Better Ranking in SERP.