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Email marketing service without "unsubscribe" link requirement? [closed]

Email marketing service without "unsubscribe" link requirement? [closed]

There are a lot of email marketing services out there, like Constant Contact and MailChimp, for sending out marketing emails.

Asked by: Guest | Views: 25
Total answers/comments: 3
Guest [Entry]

"I ran into this problem a few years back as well when needing to send bulk email to my client's internal audience, for which unsubscribe was neither required nor appropriate.

Ended up with Relevant Tools - http://www.relevanttools.com - as they were willing to remove the requirement after speaking with me, and doing a check into the background of the agency I work for.

We've never abused their service, so they continue to offer complete control over the content of our emails.

Best of luck."
Guest [Entry]

"I know this thread is now dead, but I would like to add to it, as I frequently encounter the exact same problem and am presently trying to persuade my hosting service that bulk mailings coming from my web applications have no legal obligation to include an unsubscribe link. My sites register employees for company conferences and have to send out invitations etc in bulk.

Unfortunately, law here in the UK seems hazy, but in the US it's quite clear that you don't require an unsubscribe link on ""transactional"" email. What constitutes that can be a grey area though. There's a very clear article here - http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business - on US law pertaining to this. In short, the Can-Spam Act doesn't apply to transactional or relationship contact, which is defined as facilitating an already agreed-upon transaction or updating a customer about an ongoing transaction.

So, contrary to harrymc's opinion, a mass mailer doesn't in fact have legal obligations for an unsubscribe link to be included in transactional mass mailing. Persuading one of that is another matter, of course."
Guest [Entry]

"If you want to run your own mass mailing server/app that gives you full control over the content of the email (including whether you have Unsubscribe links), have a look at OpenEmm.

""OpenEMM is a feature-rich enterprise software for e-mail marketing, newsletters and service mails (transaction mails and event or time triggered mails). OpenEMM offers sophisticated bounce management, link tracking, lots of realtime statistics, a CMS module and a scripting feature to implement individual tasks.

OpenEMM is the first open source application for e-mail marketing. Its code base has been developed since 1999 and is used (as part of the commercial ASP product E-Marketing Manager) by companies like IBM, Siemens, Click&Buy and Deutsche Telekom."""