Seven ways to market your business
By Rheea S. Hermoso-Prudente (Entrepreneur Philippines Special Edition 2007), Photos by Walter Villa, Jun Pinzon and Thaddeus Reantaso
Learn more about promoting your business here
So your business is finally in place. You have already produced your initial product batch, or have your service processes ready.
You can't wait for the date you can finally fling open your doors for business. But while waiting, have you paused to consider if your market has been amply prepared for your coming?
In other words, have you informed them of your company's existence? If people don't know about you, then no matter how good your product or service is, you will not succeed. That is why you need a good marketing and sales strategy. (See 17 secrets of guerrilla marketing here]
Here are seven ways to market your business:
1. Media Advertising [Read about transit ads here]
- including print ads, TV commercials, and radio spots. Take note that taking out a media ad may not always be the best way to reach your market, especially if you are selling to a niche. Whenever you come up with an ad, make sure that your message is clear, and it speaks to your target. [Learn how to find your niche here]
2. Brochures or flyers
-you can create inexpensive leaflets with all the pertinent information and hand these out to people. Make sure that your graphics and text are short and catchy, and don't forget to include how people can reach you or where they can buy your product. [Read how giving away postcards can promote your products here]
3. Promotional items
-these include T-shirts, notepads, caps, mugs, and other useful items printed with your logo or company name, and given out to potential or current customers. Studies show that this method keeps you top-of-mind, particularly if the item you give away is useful and unique. [Learn how to make corporate freebies here]
4. Direct mail
-allows you to send your materials directly to your market (like flyers inserted in the customers' monthly credit card bills). Unless you have your own database, you may have to rent or buy other companies' mailing list. [Read about affordable market research tools for SMEs here]
5. Trade fairs and other networking events
-these are generally done to introduce your business, build a network of contacts, meet potential suppliers and clients, and establish good relationships. Good examples of this are wedding expositions and bridal fairs. You can also offer to speak at seminars that are related to your business. Don't count on doing brisk sales during trade fairs because these events are primarily venues to expose your product or service. [See five tips to a successful network marketing here]
6. Signagestore signage
-if possible, put up a sign that announces your presence. This works nearly 24/7, with not much effort on your part. A sign is particularly good in small communities like your neighborhood.
7. Public Relations
-is one of the most effective and powerful marketing strategies, and depending on the situation, can be almost free. PR is particularly good for enhancing your image, announcing new products or your launch, or influencing your audience. PR is generally perceived to be more credible than straightforward advertisements. To harness its potential, you will need not only media contacts but a good story angle as well. [See seven below-the-line marketing techniques that every entrepreneur must know here]
Nia pay kulang gamay.... nakalimot man siguro ning entrepreneur.com.ph publisher kung unsa ka POWER ang internet such as promoting or posting ads in classified ads website, social networking sites (facebook, twitter, digg, google connect), blogs and or by simply creating a business website: mycompany.com.