Never send out an email that relies on images to convey critical information. Many email clients don’t display images to help keep viruses and malware off their users’ computers. The result might be unattractive or unreadable messages. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
Send subscribers happy birthday emails. Allow new subscribers to submit their birthday if they wish. Then, send an automated message wishing subscribers a happy birthday. This easy step can make customers feel good, particularly if there’s a discount or promotion included with their greeting.
The subject of you emails should be kept to a manageable length to ensure people actually read it. Many email providers cut off longer subject lines. Others are simply not able to display beyond that amount of characters. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.
If your clients have a birthday registered, send them a celebration note. Create a celebratory email message to be sent on the big day. Along with your upbeat message, included a discount coupon or special offer.
Consider constructing email marketing messages sans images. Images may look interesting and fun, but they often slow load times for emails. Also, many email clients won’t display images without the client’s interaction. Be aware of the fact that different Internet speeds and types of devices can affect the quality of the images you send. Focus the majority of your efforts on your content, rather than images. More people will be able to stick with you if you do that.
You can get your audience’s attention by sending out a coupon. In that email, entice them back to your site by telling them they will see the discount after clicking on a link. End the email on a very positive note by explaining that valuable customers will always receive the best prices because you value their loyalty.
Provide several different ways for people to opt-in to your emails on your site, but do not exert pressure for them to do so. Convince your customers that you won’t sell their information to other parties, and inform them of the ways that signing up for your email listing will benefit them. Customer information is the lifeblood of any successful email marketing software, after all.
Email marketing is a very inexpensive way to boost sales. Creating a campaign isn’t very tough, so there’s no excuse for not having one. The time is now to start, if you aren’t already utilizing email marketing. Put the advice of this article to work for you and see an immediate and positive effect on your business.