SEM Specialist – Paid & Affiliate

The primary responsibility of this position is to assist in the maintenance, management, optimization, and reporting of the PPC and Affiliate Marketing activities of the company. Specifically, the specialist would maintain scaled paid campaigns/programs and SEO on a variety of platforms using tools for managing keyword research, optimization, tracking, and analytics. The specialist would also be responsible for supporting the implementation and monitoring of ppc campaigns and affiliate programs.

Qualifications

• A college degree in marketing or advertising is preferred.
• Affiliate marketing, PPC experience and sound knowledge of online marketing / advertising is expected.
• Candidate should have a strong understanding of current web technologies, practices, and trends.
• Ability to use Google Adwords, Microsoft/Bing Adcenter, Google Analytics and Commission Junction.
• Ability to use related Ad tools, and ability to keep himself regularly updated on the technology, logic changes and trends of such tools.
• Ability to use analytic tools such as Adobe Site Catalyst, MOZ, and more. Strong command of English language is required.
• Knowledge of Agile Marketing framework is a plus.
• Quick, adaptable learner that can multitask and perform projects under tight deadlines.
• Must be able to pay strong attention to detail and accuracy.
• Must have excellent organizational skills, be able to work with minimum supervision, and be a team player.