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- Execute
day to day functions that support our online marketing programs and other
associated marketing campaigns
- Optimize
landing pages to ensure web traffic growth.
- Generate
new sources of content for the website and for SEO.
- Work
with the Merchandising team on content development, categorization and
taxonomy rules.
- Create
keyword research for multiple sites, including meta-tags, title tags and
headers.
- Analyze
data and make recommendations to optimize the current program.
- Conduct
competitor analysis.
- Monitor
search engine ranking.
- Utilize
statistical analysis to optimize marketing programs based on current/past
delivery trends.
- Create
search engine site maps.
- Incorporate
Link building and high end PR & Social networking.
- Utilize
paid links acquisition.
- Manage
Article submission/trading.
- Manage
Search engine/directory submissions.
- Manage
Social network bookmarking and traffic monitoring (Twitter, Facebook,
Digg, etc.)
- Track
and Report all SEO activities.
Qualifications
- Competency
in Microsoft Office, specifically Word and Excel.
- 2+
years of relevant SEO experience across the major search engines for a
medium to large size company.
- Some
knowledge of HTML, DHTML, CSS.
- Proven
track record of results driving website traffic.
- Ability
to work in a fast-paced, aggressive growth environment.
- Familiarity
with paid search programs such as Google AdWords, Yahoo Search Marketing
and Microsoft adCenter is preferred.
- Monitor
the changes in search engines (Google, Yahoo, Bing) to ensure compliance
with guidelines and algorithms.
- Knowledge
of link building strategies, XML Sitemaps, Google Analytics, Social Media
and Webmaster Tools.
- Must
have excellent English communication skills both spoken and written
- Must
have excellent organizational skills
- Must
be able to work independently
- Must
be a team player
- Must
be comfortable working in the night shift
APPLY ONLINE: goo.gl/91k2kz
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