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Negros Navigation and SuperFerry will be lost...

Negros Navigation and SuperFerry will be lost not physically but only their names. Didn't you know that the Negros Navigation and SuperFerry will be named 2GO Travel? Like it or not, the two major shipping firms in the Philippines, the NENACO (Negros Navigation Co.) and the ATS Consolidated Inc. who owns 2GO, SuperFerry, SuperCat, and Cebu Ferries decided to change the name of their ships into 2GO Travel.
2GO Travel

The passenger ships that many usually take such as SuperCat and and Cebu Ferries will be also changed its name into 2GO Travel. The change of name is due to the important step made by the two shipping companies to create a new brand - that is to unify all their products and services.

Major part of the rebranding is the change of name of ATS Consolidated Inc. into 2GO Group Inc..

Stephen Rey Tagud, the ATS Consolidated Inc., EVP/Chief commercial officer said that they wanted to make the people feel the they are now under one company - the 2GO Group Inc.

2GO Travel, integrating the Philippines' leading passenger ships and fast ferries, offers the biggest fleet and the widest choice of routes linking Luzon, Visayas, and Mindanao.

Tagud said that all this changes is an important redirection of ATS towards becoming a world-class transport, logistics, and supply chain company.

The company has 23 vessels –– eight are passenger/cargo ships with an average capacity of 2,000 passengers; three are under the brand Cebu Ferries with 1,000-passenger average capacity, seven fast craft under Supercat with 200-passenger capacity and 5 purely cargo vessels.

The company has retained the brand 2GO to represent its entire range of service offerings. The two other core business units are 2GO Freight and 2GO Supply Chain Management.
 

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"Negros Navigation and SuperFerry will be lost" was written by Mary under the Cebu Travel Guide category. It has been read 7694 times and generated 0 comments. The article was created on and updated on 03 February 2012.
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