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Google Is Experimenting on Adsense Units: Zoom-Out Hover Effect

If you're a Google Adsense publisher, you're probably wondering why your Google Adsense units (text ads) have a zoom-out hover effect. When you hover on the ad, it will zoom-out and some description details of the ads will appear. Watch the video below:

Why does Google Adsense implement zoom-out hover effect on its ad units?

Perhaps the reason might be to increase user-engagement and increase click-through rate (CTR), thus increase Google Adsense revenue/income.

Recently, Google Adsense implements a new enhancement on its link unit ads. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. 

What do you think of this zoom-out hover effect of their ad units? Will Google Adsense implement this forever in the near future?
 

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"Google Is Experimenting on Adsense Units: Zoom-Out Hover Effect" was written by Mary under the Internet category. It has been read 2229 times and generated 0 comments. The article was created on and updated on 21 April 2013.
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