No more ugly fonts please, how to create typographically beautiful PDFs?

No more ugly fonts please, how to create typographically beautiful PDFs?

I'm authoring a textbook (e-book) in Microsoft Word and we're publishing as an Acrobat PDF. The problem I'm having is that, while the fonts/typography look fine in MS Word, when I build the PDF in Adobe Acrobat Pro, the fonts are fuzzy/grainy and at times, just downright distorted.