The video length restriction of 1 minute makes it easier for inexperienced brands to create TikTok videos. The identity of TikTok as a video-sharing platform is that it rewards authentic and raw videos. This is advantageous for small brands that do not have the luxury of splurging on a huge marketing budget. In this article, we will walk you through the 5 most important tips that will help small businesses leverage TikTok and establish their digital presence.
Do Not Be Subtle
If you intend to use TikTok for marketing, you need to understand that this platform is designed for a younger audience. Such a demographic does not enjoy beating around the bush. If you want to get your message across, make sure you articulate your points clearly.
A concise, well-phrased statement or a direct question helps to get the viewer hooked. Over 90% of the top TikTok videos had some form of product placement. If you expect your viewers to visit a particular link or go to a webpage, add a CTA to your TikTok video. Adding relevant theme music, or voiceovers in the video are some other ways of making an attractive TikTok video.
Be Real in Your Videos
If you want your TikTok videos to capture the right attention, make sure that you work towards it. Start by showcasing the real side of your brand to the TikTok audience. Videos, where key members of your team talk about their journey or ones where you take the viewer on a tour of your office, are incredibly popular.
When launching a new product, you can create a TikTok video where you answer common queries regarding the business offering. If the length restriction of TikTok makes it a challenge for you to create videos, you can break the original video into multiple smaller clips and release them in TikTok.
Periodic video publications will encourage viewers to visit your TikTok page for freshly brewed content. This will boost the engagement on your page and increase the chances of getting viral. Irrespective of the genre of TikTok videos that you are creating, make sure that you are authentic in the content and avoid projecting a larger-than-life image of yourself or your brand.
Create Easily Consumable Content
As a small business, your primary marketing goal is to get the target audience to become familiar with your brand. Understand that TikTok is a social media platform that people visit when they are keen on unwinding themselves. Your marketing content should be light-hearted and easy to consume.
Considering that 30% of the top TikTok videos employed some form of humor, it is worth the effort to brainstorm on meme videos. Listicles, quick facts, and trivia videos are well-received by the TikTok audience. It is a human tendency to enjoy learning new things if it does not take much time or effort.
As a content creator, you should aim at offering enjoyable knowledge bytes in your industry genre. Such efforts will help to establish you as a veteran in your area of business operation, thereby making potential customers more likely to choose your brand. Moreover, your followers are more likely to share simple videos, and these stand higher chances of getting viral.
Add Trending Sound to Your Videos
The popularity of marketing videos can be attributed to the fact that it caters to the audio and well as the visual senses of an individual. Considering that 80% of the top TikTok videos had some form of music, you cannot afford to ignore the role of music in your videos. Try to include upbeat songs or trending music in your videos.
If the video involves voiceovers or the subject talking to the camera, try to keep the music low. When you add trending music to your video, TikTok’s algorithm takes the video as viral content. That way, the video is shown to more people and gives you better brand visibility. Also, the use of appropriate music helps to give context and set the mood for the video.
If you want to emphasize a point in the video, dramatic music will help you get the message across. We understand that as a small business, you may not have access to the finest audio editors. That is why we recommend that you go for an intuitive tool like InVideo. Such a tool gives you access to a diverse audio library, lets you add appropriate music to your TikTok video, and prepares the video in a few simple clicks.
Plan Your Content For TikTok
Before you venture into TikTok marketing, you need to have a picture of how this platform is different from others. For example, although TikTok has a 150 character maximum limit on the video description, studies show that videos with descriptions up to 87 characters perform better. Try to add graphic inlays and use animations in your promotional videos as such videos garner an average of 11 million views per post.
Similar to platforms like Twitter and Instagram, TikTok also encourages the use of hashtags. The video descriptions of the top TikTok content reveals that they have an average of 3.26 hashtags.
Interestingly, a whopping 87.3% of TikTok videos had at least one hashtag. As a small business, you need to tread carefully while using hashtags. Understand that an inappropriate hashtag may divert your video away from the target audience and undo all your video creation efforts.
You will be surprised to learn that despite the growing popularity of TikTok, many brands are yet to establish a coherent TikTok marketing strategy. This holds good for larger firms as well, as many of them are still trying to figure out how TikTok differs from other video platforms. In such a situation, planning your TikTok strategy will give your small business a competitive edge and help you win loyal customers.