How do you change the owners name on an iPod?

How do you change the owners name on an iPod?
I can't figure it out.

ANSWERS:

No need to reset the ipod the Ipod's name can be changed in itunes on the sidebar by clicking on the ipod and changing it's name.
when you plug in your iPod to itunes , find the name of your iPod&double click it&the text box will be highlighted&you change it .
"great answer" adrian