Dreaming is easy. Starting? Not so much. Here are five ways to make the first steps easier...
5 Ways to
Stop Dreaming and Start Building Your New Business Now
Dreaming is easy. Starting? Not so much. Here are five ways to make the first steps easier.
As a serial entrepreneur, I've had my share of new business ideas and (nerd alert!) I find it fun to think
about them. Many don’t last longer than it takes me to say, "Hey, it would
be cool to (insert idea du jour)." But occasionally an idea sticks
with me. I find myself dreaming about turning it into a business. But actually
taking the first steps can feel intimidating, even when I’ve done it before.
So that's when I think about something my grandparents used to say to each other. My
grandmother would begin happy hour with, "I'm thinking about having a
drink," to which my grandfather would reply, "Stop thinking and start
pouring!" That philosophy never fails to inspire me to make an easy move
to get going.
Here are some pointers to get you building your business now:
Take a step, any step. One of the things that makes starting so hard is that there's so much to do. It's
overwhelming. So just pick something—anything—and do it. You'll feel good
getting a task done and then be encouraged to take on another one. Before you
know it, you're on your way. I usually start with something I like to do, and
can get done in one sitting. For example, since I'm a product person, I will
write a quick description of what the product offering will be. Then I'll add
who will buy it and why. I won't sweat it if it's not perfect (see the next
point) because I can change it later. Now I feel pretty darn good because I got
Keep it simple and forget perfect. Jason Fried of 37 signals, a Chicago web company, says this
best: "If you're opening a hot dog stand, you could worry about the
condiments, the cart, the name, the decoration. But the first thing you should
worry about is the hot dog. The hot dogs are the epicenter. Everything else is secondary."
Figure out what your hot dog is, hold the (perfect) trimmings for later and
you'll find starting gets much simpler.
Don't reinvent the wheel. There is no need to build something from scratch that you can rent, lease, or (better
yet) use for no or low cost. For example, when you are building your website,
consider using Wordpress or Blogger rather than having a custom-coded website
built. The "off the shelf" tools are much cheaper, faster, and easier
to use while you're learning what is needed for your business.
Tell people you're starting. Some founders assume they shouldn't tell anyone what they're doing
because someone could steal their idea. But in my experience, the benefits far
outweigh the risks. First, nothing makes a business "real" faster for
me than telling the people in my life that I'm starting it. Second, a curious
thing happens when you tell people about your business. They ask questions and
offer ideas. They make introductions and identify the competition. And, by
knowing, they can support you (emotionally and otherwise) as you're doing this
incredibly rewarding but hard thing.
Tell people what you need. Immediately after you share with someone what you're doing, you should also
identify for them what you need right now. This makes their help even more
helpful. For example, if you are a technologist who really needs an online
marketing expert to help you run the business, tell that to everyone you meet.
Your contacts may not know the right person but someone else they know might.
You'll be surprised what a small world it is that way.
Look at that, you're started. Easy-peasy. - https://www.affordablecebu.com/