Home » Articles » Business

Email marketing campaigns are not successful,why

Email marketing, sometimes also called web marketing or E-Marketing, is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing technique presently available. But not all email marketing campaigns are successful,why?
Email marketing has become a trend of promotion, however, if the rules of email marketing was out of track, the results will go contrary to our wishes even suffer backfire. The development of e-mail marketing has a long history, but not all marketing results are satisfactory. What lead to the failure of email marketing on earth, today, let us study and discuss.


First, send flooding emails

When doing e-mail marketing, permission-based e-mail marketing is generally recommended. But the fact that it is difficult to do so, then, for those without permission mailbox ,how should we to deal with it?

1.  Do not send;

2.  If you intend to do something once, see the first rule.

The marketing can be carried out effectively on the condition of the permission from recipients. But how to obtain permission of the recipient's?

1.  Members List

Attach a sign-up form to your site, the potential customers will fill in the emails, phone number and other useful information you want to get. iKode newsletter server, an opt in email marketing software,which will provide you with free HTML code that you can paste on your site.

2.  e-mail subscriptions, etc.

Second, without precise target

As we all know, the mailing lists for lots of marketing markers are got via purchasing, collecting based on the so-called law. As a result, they just flood the emails to people no matter whether they need the products or services or not. What do you think this kind of marketing?

Thirdly, the titles of email are out of standard. This topic I will talk concretely in future.

Fourthly, the poor email contents

Some marketing makers fix many different forms of attachment to the emails, they save time and energy to operate,but they leave a big nut to readers. Because of the differences of operation system and application software, all the attachments maybe not opened. This kind of software can boost your "working efficiency",while how to ensure the working quality.  Based on my own eyes, you had better use the plain text format. Try to arrange the content in the body of the message, trying not to use attachments but the images and videos.

Fifthly, the chaos of email form

Many email marketing makers simply send e-mail, did not even take the message format into account. Just refer to the basic business letter format and template. Of course, can not be copied. 

Sixthly, improper handling of letters from customers actively

Many businessemen take it for granted, the customers who contact us actively must need our products and services. They are likely to raise prices deliberately,consequently, they hand the customers over competitors.

Seven, do not respond to customer timely

When doing e-mail marketing, a lot of businessmen prefer send to feedback from customers, let alone responding to their messages. Often make customers very desperate.

Eighthly, can not fulfill his promise

Many promotions activities mentioned in the message, which could be fulfilled for kinds of excuses latter. It is the taboo of the marketing!

In conclude, these are the tips based on my own experiences. However, if we make ease at this field, we should spend unremitting efforts in the future! Maybe for some business of small size, free email marketing software is just ok!
- https://www.affordablecebu.com/
 

Please support us in writing articles like this by sharing this post

Share this post to your Facebook, Twitter, Blog, or any social media site. In this way, we will be motivated to write articles you like.

--- NOTICE ---
If you want to use this article or any of the content of this website, please credit our website (www.affordablecebu.com) and mention the source link (URL) of the content, images, videos or other media of our website.

"Email marketing campaigns are not successful,why" was written by Mary under the Business category. It has been read 1453 times and generated 1 comments. The article was created on and updated on 16 October 2012.
Total comments : 1
Hessur [Entry]

lipitor canada <a href="https://lipiws.top/">cost atorvastatin 80mg</a> order lipitor