Growing 20 times in a few years may seem like an unrealistic goal, yet Tally may have this ambition as a result of unfulfilled goals rather than as an expression of arrogance. Tally appears to have found itself after a lengthy journey paved with hardship, triumph, and then some costly errors. It now sees no reason why it shouldn't go on the open road at an alarming rate. The founder of the business appears to be very clear about his objectives for the business this time. He asserts that while making money is simple, making an impact is not, and if the business is successful in doing so, money will naturally flow in.
ERP 9, the company's flagship program, is largely regarded as the best accounting solution currently offered to enterprises. Tally is unique in India because of how simple it is to use, how it can provide real-time information access, which enables current cash flow analysis and gives users the capacity to continuously grasp the data behind a firm. According to Mr. Goenka, the sole rival for its 80% market share now is manual bookkeeping. Despite being a global commodity, financial accounting is quite particular to each market.
Experts claim that India's accounting standards and laws are considerably diverse and subject to rapid change. The fact that Tally is familiar with the regulatory landscape in the nation and updates its products frequently is one of its greatest advantages. The robust network of partners that Tally ERP has, who actually go out and sell their products in the market, is another significant advantage. Experts believe that it will be difficult for any multinational corporation to succeed in India, because many small enterprises depend on people traveling there to sell and install their products.
Tally primarily markets its goods under the Tally and Shoper brands. The business recently released Tally ERP 9, which has seen tremendous success. In the future, it has also selected a growth sector, primarily ""supply chain visibility,"" and is working to use its extensive reach to provide small and medium-sized businesses with last-mile connectivity.
Tally needs to return to the innovation and outstanding work ethics that made it successful in the first place if it is to surpass the expanding competition and reach the target $2 billion goal."""