How do I view my Apache log nicely? (I don't want to "analyze" it)

"You should check out goaccess - which is an open-source tool that provides both terminal and HTML based reporting (as mentioned here). With the -a option it provides a per-host agent listing, and includes geoip data etc. It can also provide for real-time report generation. For example to run it in the terminal (-c: asks you to choose your config on startup):

goaccess -c -a -f path_to_your_logfile"