Chinese flooring industry development after the reform and opening up, the fastest growing is nearly 20 years, so the development of the whole of the flooring industry is still a very young industry. And this young industry, has China has become the major powers of the world production floor. Now, fast in the past, in 2012, continue to maintain the heritage of history, or propose contingency strategy for change? 2012 to become the important nodes changed again in the home industry as a whole proposition do retire when the market is bustling. outdoor fence
Faced with the harsh environment of domestic industry does not over-cautious inaction hand, many enterprises to seize the pulse of change vigorously quality to cater to ferret consumer demand and create a market success.
Flooring market experience in the industry in the first half of 2012, in the face of a mixed market environment, the bull by the horns hardship, so many performance contrarian on, come to the fore. I found this seemingly hiding too can explore the wonders of six months time smoothing "flashpoint" in which.
Flooring industry view of Beijing and other cities, the market-by-show dumbbell state "phenomenon of a high-end and low-end consumer groups, and in the case of this polarization extends enterprise how to remain sober crucial. Poles extending market heating up the first batch of advancing army led by solid wood flooring "Investing outbreak", and vigorously promote the development of the flooring market and become a leader in the flooring industry in the first half of 2012.
More and more in this year's more obvious polarization market environment, and vigorously promote the solid wood flooring, many traditional factions flooring enterprises are mainly in line with their own original brand influence, and vigorously expand the focus of research and development of solid wood products respond to changes in the market environment, and achieved good results in the first half of the year.
Industry competing House to take target in the face of the grim situation, break through the road of self-innovation, good change of course is one of the elements of development, but how to determine whether this transformation for the enterprise itself, this question predicament. Advocate the concept of health, and production of environmentally friendly plate floor strength floor enterprise development direction. Mr. Zhu, the person in charge of a floor enterprise, precision marketing differentiation, diversification of routes enterprises should choose the road.
Trends in the flooring industry point of view, the market reaction to sales is not very good out of this year's civil flooring floor of the market is to be narrowed down. Overall, the flooring industry overcapacity, combined with this year, the central authorities to Wenzhongqiujin development planning, so the flooring industry this year, the competition is very intense.
Although the second half of the real estate market is still not optimistic about the battle of the flooring industry or inevitable, solid wood flooring in 2012 set off this "trend storm" will not be terminated. But prepare for the situation in the first half of the floor in the industry for product diversification cognitive walk at the edge of the times, or will crash out of the new development prospects in the next race.