There are plenty of people that do everything right with their blog or website but end up empty handed because of one mistake, failing to use email marketing software.
The tasks associated with email marketing are numerous. The list has to be segmented, the message written, SPAM rules have to be observed, the metrics of open and click through rates have to be measured, it can seem endless. The marketing Big Boys hiring people to do all these tasks for them, but if you're a Mom and Pop shop, that probably isn't in your budget. Don't despair, there is a solution; email marketing services have sprung up just for people like us. Knowing what you need both now and down the road will help you find the best email marketing service for you. When you start an email list, you want it to be the best email marketing campaign you can create.
To do this you need to give it the best information you have. To give the subscribers more than they expected, you need to keep doing these things with every e-mail. Make them think they have found the best list by giving them more unique and helpful content then they could have dreamed of.
What I mean by this is write your e-mails as though you were writing an email to your friends. You just happen to have a lot more friends when you write to the list. The best email marketing campaign is run by people who really treat everyone on their list like a friend. Don't try to be professional unless that is how your niche relates to one another. Be friendly and open.